Make an E-commerce Processing Easy by Opening an Online Merchant Account

It is quite evident that the world is rapidly becoming a cashless society. More and more people prefer paying for goods and products using various online paying methods. These innovative methods have greatly increased the security of buying process – whether online or not. In today’s competitive market, any business, especially web-based one, should consider opening an online merchant account that will help attract new customers by giving them a wide choice of payment solutions and consequently increase revenue.

The increasing popularity of credit and debit cards is gradually ousting check paying. Nowadays   opening an online merchant account and getting an opportunity to accept credit cards is one of the best ways to increase revenues. It is quite evident that the use personal checks will soon be a thing of the past, as “plastic” in the form of credit cards is quickly gaining popularity and will more than likely force out paper checks within the next decade.

There are several reasons why both paper checks and cash will be ousted by bank check cards, debit, or credit cards in the nearest future. Online merchant account grantees complete security of credit card processing. Besides, customers can easily get an electronic access to account balances and payment activities by dialing a phone number or using personal computer. It is a fact that the majority of people prefer paying for anything they buy with credit cards, and especially when making online purchases. That is why businesses, which cannot offer a wide variety of payment processing methods and do not accept “plastic” run the risk of losing customers and therefore income.

The development of electronic payment has led to the appearance of several online businesses that focused on the use of third party payment services. When these services first appeared on the market, their popularity was overwhelming, but soon both customers and merchants have discovered a number of disadvantages associated with the use of third party payment services for e-commerce processing. The third party processors accomplished all services without the need for customers’ opening an additional account, navigating to another website to get payment processing information, or remembering a password. The rates charged by most of these third party processors were much higher than rates offered by registered online merchant account service providers while not offering more convenient or secure services.  A number of surveys have shown that the majority of customers have negative attitude of dealing with web-based companies that oblige customers to become members of a third party processor, when making online debit or credit card payments. Unfortunately, it is impossible to find out how many sales are lost because of this disdain, but it is quite clear that a greater part of customers prefers not dealing with online companies using services of third party processors.

Even though economies worldwide are stable and growing, competition is still very tough. To get leading positions in this competition, smart businesses should consider opening online merchant accounts that aid in increasing revenue.